Programmatic Media Trader & Buyer based in France
With over 10 years of experience in digital advertising, I offer comprehensive expertise in implementing high-performance digital media strategies.
My Approach:
I combine brand & performance marketing with the ability to execute cross-channel campaigns.
My Services and Expertise:
MEDIA PLANNING
- Analysis and goal definition
- Marketing targets / KPIs
OMNICHANNEL ACTIVATION
- Programmatic DSP: Display, Video, and Audio campaigns
- YouTube Ads: TrueView
- Paid Social: Campaigns on Facebook, Instagram, Snapchat, TikTok
- SEA Google Ads: Search, Display
- DOOH (Digital Out-Of-Home): Digital campaigns on outdoor screens
OPTIMIZATION
- Maximizing conversions and reducing costs
- A/B testing
REPORTING
- Campaign analysis + KPI monitoring
- Improvement recommendations
A Rich and Diverse Journey:
7 years in AdTech startups (Turn, DeepReach), working on DSP/DMP solutions and multichannel platforms for local marketing.
3 years in agencies/advertisers, including at Coty (Luxury Fragrances), where I led digital strategies for high-visibility and complex campaigns.
3 years in advertising sales at Orange.
My experience includes managing multimillion-euro advertising budgets for renowned brands such as Burger King, Système U, Coty, Disney, GDF, and Bayer across European markets.
Why Work With Me?
I provide personalized support, from defining your objectives to implementing a tailored web marketing strategy. Whether you aim for measurable results or enhancing your brand image, we will design optimized campaigns to maximize your return on investment.
Contact Me Today
Let’s discuss your projects and explore how we can achieve your marketing goals together!